Methodology
Qualified evidence. Clear limits. Practical options.
Streetlight Brief is an edited explanatory report, not a score, dashboard, or database export. Evidence may establish a change, support or conflict with another observation, provide context, narrow a claim, or show that a claim should not be published.
1. Consider relevant evidence
Review qualified public information across the home ZIP, lived ministry area, city, county, nearby communities, media market, state, and national context. Each item keeps its actual geography.
2. Check the evidence
Review the publisher, observation and publication dates, comparison period, geography, representativeness, corroboration, disagreement, and expiration.
3. Choose what deserves attention
Group duplicate coverage and select only the changes that add reader value. A report may contain one lead item, a small number of supporting items, or no major current change.
4. Explain without overclaiming
Separate what a source observed from what it may suggest. Preserve meaningful uncertainty and disagreement rather than forcing a conclusion.
5. Check every developed claim
Require source support, current-enough evidence, accurate geography, proportionate language, and visible limitations before a claim can appear in a report.
Quiet weeks are valid.
A quiet report is appropriate only after expected sources and relevant geographies have been checked. Old statistics are not presented as weekly change, and broader evidence is not treated as proof about the home ZIP. A quiet result describes the reviewed public record—not every household or neighborhood.